Case StudiesLoyalty & retention

Brunch Spot

Breakfast & brunch · Austin, TX

Guest retention
+31%
vs. prior year
SMS list growth
1,400/mo
from waitlist
Birthday club redemptions
4.2×
vs. paper
Monthly revenue lift
$18,600

"We removed the wait entirely for the guest and the host. No more shouting names, no more lost parties — just a text and a table."

— Maria Lopez, Operator, Brunch Spot

Before DynEngine

  • Weekend waitlist chaos with buzzers and clipboard
  • Paper birthday cards mailed once a year
  • No visibility into who the regulars were

After DynEngine

  • Text-when-ready waitlist that captures every phone number
  • Automated birthday club with timed SMS offers
  • RFM segmentation identifies and rewards top spenders

Key highlights

  • Every waitlist join feeds the CRM and loyalty program automatically
  • Birthday club drives measurable midweek traffic on slow days
  • Two-way SMS lets guests delay or cancel without calling
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